Billion Dollar Beauty

Billion Dollar Beauty is a makeup and cosmetics brand present in the US market. It's an ongoing partnership spanning paid ads, the CEO's talking-head videos, Amazon content, landing pages and brand storytelling videos.

Each format calls for a different approach: ads are direct and conversion-driven; talking heads need a natural pace and cuts that hold attention; storytelling videos have a narrative structure with a beginning, middle and end. I work on all three in parallel, adapting style and language for each platform.

The main challenge is keeping cohesion across such different formats, from the 15-second landing-page video to the CEO's storytelling. Consistency comes from the direction of pace and the editorial eye applied to every deliverable, regardless of format.