Connect Online

Connect Online English School is an online English school founded by Jessiane Cunha, focused on real connection between student and teacher. The project involved creating social media posts aimed at communicating authority, closeness and results.

The videos were edited with a focus on naturalness and closeness, Connect's biggest asset is the relationship between teacher and student, and the editing had to preserve that. A more organic cutting rhythm, captions that make sound-off viewing easy, and visual choices aligned with the brand's identity.

The challenge was adapting the same content to different goals: reels with quick tips, student testimonials, ads about the school. Each format has its own logic of attention and CTA, and keeping cohesion across all of them is what secured a consistent presence for the brand on social.