Garden Tea

Garden Tea is a vegan confectionery from Campinas with an artisanal soul and heartfelt roots. The project was born from the wish to create an identity as careful as the sweets they make, bringing together references from the vegan world, nature and the vibrant energy of its founders.

The brief revealed a plural brand: two founders with different stories, a vegan proposition rooted in caring for the planet, and an audience looking for awareness and purpose. From that, I developed the concept 'Doce Encontro' (Sweet Encounter), an identity that balances delicacy and personality, with fine-line illustration, an earthy palette and typography with character.

The main challenge was creating a system that represented both founders genuinely, without reducing the brand to a single cultural lens. The result is a flexible identity, with a central symbol able to carry the brand's story across different applications, from packaging labels to Instagram.