Estados brasileiros

A series created for @mai.studio's Instagram as an exercise in applied visual identity. Each Brazilian state becomes a brand, with a logo, palette, typography and graphic elements that capture the cultural, historical and visual essence of that territory.

The process starts with research: symbols, colors, visual and cultural references from each state. From there, I developed a cohesive system that works as a real identity, not just themed illustration, but a set with brand logic.

The challenge was avoiding cliché, since everyone knows the main tourist spots of each state. The series proposes a more authorial, less obvious take on each place, which demands deep research and intentional visual choices.